A world of a thousand movements

But the latest scientific discoveries from a Columbia University-led research team, peer reviewed only last month and confirmed to be the world’s new brutal climate math, has rendered these two levels woefully insufficient and has opened up an entirely new space for brand leadership, reputation enhancement and robust sales.

…unless companies of all types and sizes fill the void with a tsunami of planet-saving movements. And that, my friends, is our new agenda.

THE SCIENCE OF URGENCY

A new era of Climate Disruption is upon us, where two degrees is no longer the limit.

CONTENT. MOBILIZATION. CHANGE.

The momentum for purpose-driven communications has been building for some time and is now at an inflection point.

Now must come the next wave. The inflection must be hyperdriven by movements with greater ambition. Movements with hunger, with an edge. But above all else, movements that are connected, not run in isolation — a wondrous global chain of social change. Truly a world of a thousand movements.

That’s why movements are not to be confused with campaigns. The latter are temporary. They expire at a certain date and are replaced with new ones. A movement is designed to be constant, to endure, to mature and build over time. Movements don’t come with expiration dates. They are by definition open-ended, since the “end” depends on when the objective is achieved.

YOU SAY YOU’RE ALL FOR INNOVATION? TRY THIS ONE.

Pioneering Deep Climate Adaptability as a business value driver and Adaptation Ambition for faster mainstreaming. Because societies adapt only if companies do.

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