I beg to differ. It is entirely up to the news outlet to control the presentation and quality of the branded or sponsored content, if it wants to retain the credibility that will drive reader traffic and not undermine trust. That said, I do agree that most news outlets, particularly the ones most financially vulnerable or weak, ARE compromising control.

Pioneering Deep Climate Adaptability as a business value driver and Adaptation Ambition for faster mainstreaming. Because societies adapt only if companies do.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store