Paris at dawn, courtesy of Yandiel

It’s morning after, December 12


That, my friends, is the only smart, visionary AND humane thing for a company to do. Good for business. Good for people. ANY strategy that still assumes we will remain an under-2C growth global economy is beyond ostrich thinking. That is the change Paris will bring.


But know with the highest confidence that in a 2C-4C economy, the solutions that will sell most will be yours. Will be these. And should the miracle happen and we fall short of 2C, the rush to mitigate will nonetheless create a wave you will want to ride.



  1. Food and water. In a collapse economy, nothing will be more important. Already, at just about 1C, we’re seeing serious disruptions everywhere, particularly in the bulging cities of less-developed societies, precisely where population growth will be highest in the coming decades. Easy prediction: supply-chain interruptions will keep food and water from stores, so if you’re in such services as urban farming, rain harvesting, desalination, permaculture, and so many others, prepare to multiply.
  2. Distributed energy. Our larger brothers and sisters will handle utility scale. Your job is to cover every community roof with solar panels and every neighborhood and building cluster with district solar. When the energy shit hits the fan and either your utility is no longer able to distribute, or you must relocate to a more habitable remote site, off-grid solar will be it.
  3. Inner circles. We’re headed for a time sure to remind historians of ancient Mediterranean plagues. The most resilient communities turned out to be, invariably, those with the tightest human bonds and inner circles — family, church, neighbors, close friends, coworkers. They resisted and prevailed because they helped each other more than other communities. Shared. Healed. Comforted. Fed. Clothed. These are profound human connections, and behind them are your products and services, because these are customers who respond to companies that care and are themselves part of the community. If you prepare well, brand well, market well, and start now, you will capitalize on the loyalty loop, while your traditional-minded competitors are left wondering what just happened. (More in this 2012 column.)
  4. Healthcare. Speaking of healing, imagine this need in a collapse economy! Are you in this space now? Wow. The opportunities… No further explanation needed.
  5. Savings. People need to save as much money as they can when facing a collapse like this, as they do in an economic depression, a war, famine or civil strife. One of the most deleterious dimensions of these crises is their underlying inequality. The wealthier, the more resilient. The poorer, the less. Cash runs out very quickly. So if you’re in the personal finance or advisory business, credit cooperative, microloan lender, or other such field, become inspired by Yunus. Market yourself and gain lots of clients who will complement their income, launch microbusinesses, build their savings, and know what to do with it.
  6. Location. Some places will be impacted less by climate change than others, or will be impacted later. If you’re in the travel-agency or relocation business, you’re in for some serious growth, as well, to the extent you help people spare the worst and secure a better place on Earth. For guidance, check out this Google search. There is one link I didn’t find there and haven’t found yet, and it comes back to point #3 above, especially for people who don’t have a tight-knit inner circle of mutual saviors where they live. How can we help them find one and relocate to that place? I’m thinking transition communities, of which there are now more than a thousand, or farm and forest communities, who can certainly teach city folks a thing or two about living off the land. There is a huge opportunity for sociopreneurs who step into that void and fill it.
  7. Spirit. I left this one for last, not by any stretch as a sign of relative importance, but rather because it is the realm of inner resilience, and that generally strikes people as divorced from business. But it is not. It is, though, to be sure, far more — indeed, overwhelmingly more, as the word says — about spirit, both the one that animates your attitude and mood, as well as the one connected to the soul and afterlife. For some, mainly the religious and faith-driven, there is no difference. For others, the focus is the former. For a social enterprise in this space, and there are gigatons of you everywhere, the important thing is to see which one you’re aligned with and scale urgently from there. For consumers, it will no doubt be one of the most critical services they flock to, given the emotional and spiritual challenges to come. They will be looking to your skill as well as your love, perhaps more than in the other segments. This is as personal as it gets. So if you’re this brand of social business, you are as special as it gets. For inspiration, check out the words of Arjun Appadurai and expand your brand’s role in this brave new space.


In a 2C-4C world, we can’t afford them, YOU, staying small. You have to scale, even if within your own city, and you have to scale urgently. You really do have to start right away, to set up and brand yourself accordingly — deploy today’s digital tools, drive customers into your loyalty loop.

Let none wake despondent; one way or another we have talked plainly, tested ourselves, weighed up the sum of our knowing, checked the balance sheet of risk and fearlessness, of wisdom and folly.

We aim for the common weal, a hand stretched out in ready hospitality. It’s those unseen things that bind us. There are dragons to slay whatever happens: poverty, false pride, sectarian schisms still hovering. But there’s nothing broken that’s not repairable.

We’re a culture that imparts, inspires, demands a rare devotion; that each should work and play our several parts to bring about the best in Scotland, an open heart.



Pioneering Deep Climate Adaptability as a business value driver and Adaptation Ambition for faster mainstreaming. Because societies adapt only if companies do.

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Alexander Díaz

Pioneering Deep Climate Adaptability as a business value driver and Adaptation Ambition for faster mainstreaming. Because societies adapt only if companies do.