At the beginning: co-founder Alex Bogusky imagines the future.

The 3rd Third

A revolutionary brand for social entrepreneurs, why I went with it and why you should, too.

Following is a detailed version of this story published June 16 in the COMMON Medium Magazine.

Have you seen — I mean really seen — the video on the front page of COMMON’s website? In it, co-founder Alex Bogusky explains the original thinking behind COMMON:

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Pioneering Deep Climate Adaptability as a business value driver and Adaptation Ambition for faster mainstreaming. Because societies adapt only if companies do.

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Alexander Díaz

Alexander Díaz

Pioneering Deep Climate Adaptability as a business value driver and Adaptation Ambition for faster mainstreaming. Because societies adapt only if companies do.

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