The 3rd Third
A revolutionary brand for social entrepreneurs, why I went with it and why you should, too.
8 min readJun 25, 2019
Following is a detailed version of this story published June 16 in the COMMON Medium Magazine.
Have you seen — I mean really seen — the video on the front page of COMMON’s website? In it, co-founder Alex Bogusky explains the original thinking behind COMMON:
