Mark, right, co-leads a recent Maniacal Business Attack (MBA), offered to strengthen a social business.

The Challenge of COMMON Scale

The market fundamental to digest in this context is the absolutely HUGE role social enterprises are sure to play in the coming years and decades, the predictable result of several overwhelming and unavoidable trends.

And that is precisely where the new COMMON enters the picture. By sharing the brand — becoming, as it were, COMMON or CM companies, instead of remaining purely independent and isolated — these social businesses gain incalculable strength-in-numbers, and strength in brand, in the COMMON brand they share. That alone adds tremendous value.

A global network of social enterprises, on the other hand, will no doubt operate on a whole different level. The brand, you see, is but one driver they share. The other, far more decisive force they share is a core, passionate, for many obsessive drive to save humanity and improve its condition — or as Mark says, reiterating the COMMON mission, to take care of the planet and all the creatures on it.

Call it the COMMON Scale, and can anyone doubt the role this effect can have on the future of the planet.

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Pioneering Deep Climate Adaptability as a business value driver and Adaptation Ambition for faster mainstreaming. Because societies adapt only if companies do.

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Alexander Díaz

Pioneering Deep Climate Adaptability as a business value driver and Adaptation Ambition for faster mainstreaming. Because societies adapt only if companies do.